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Media Relations

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Written by Jessica Smith
Friday, 02 July 2010 02:16
Media relations is used to gain positive visibility for a client or product in target publications, and radio and television markets that reach the desired audience. This media outreach can take the form of news releases, pitch calls to reporters, one-on-one interviews with reporters, press conferences, and editorials. Media coaching is also provided to help clients effectively communicate messages to the media.